What is search engine optimization and why is it so important? When people want to find something online, they tend to go to Google or any search engine to look up information. With SEO, you will be able to make your site show up higher in search results. Just how can you use this to your advantage?
Doing Keyword Research
A website needs to contain information that revolves around keywords that have been researched carefully. Think of the keywords you use as what the people searching sites like Google will be putting in as queries. For a mechanic, someone would search for a phrase like “mechanics in New York” or whatever their city name is. If you can make sure your website has a mention of a phrase that is searched for regularly, you stand more of a chance to get traffic.
Look up any keywords you are thinking of using because you need to know what the competition looks like for them. Are there a lot of big companies at the top or is the word combination not bringing up many results at all? You can use a service like Google Trends to learn how often people are looking up terms so you don’t end up trying one that used to be popular but no longer gets any searches at all.
Writing Website Content
A website needs content that is well written, and up to date. You will have to add text to your website regularly if you want to compete with other websites. Some people do this through adding a blog that talks about the niche the website is in. If your company wants to stay relevant, you should learn all you can about the niche through research to figure out what the current news is saying about it. You can also hire someone else to do the research and writing for you. If you go that route, make sure you check over what they send to you so you’re not using plagiarized or poorly written content.
But for the best content writing, you got to go to the king of content writing himself Ryan Stewart.
The best SEO experts to hire are those that have the ability to prove they are skilled at what they do. Odesk and onlinejobs.ph are among the most popular that offer virtual assistants. How many companies have they helped to rank high in results? Do they have proof that shows they are capable of the work like links to websites that contain their SEO firm’s name? Don’t just hire someone that says they can get you ranked without proof because that may end in you paying money for someone to barely do anything and it probably will not get you the results you want.
Updating Your Website Regularly
After doing a little bit of work to optimize your website, you are not done. Keep an eye on what kind of traffic you are getting and see what your keyword rankings are. Google Analytics is a good tool to use for this since it tells you exactly what your rankings are and demographics about the people that are visiting. Sometimes you’ll find that Google updates their algorithm and your website need to be updated to keep it high in the rankings. When you’re not getting good results for a long time you should change up your website a little until you find what works.
SEO is a lot of work, but once you have a system down you can start to streamline it. It should be clear to you now what it takes to come out of this with the most traffic possible. Keep an eye on your results and eventually, you’ll have more traffic than you know what to do with!