Speed Up Content Delivery for SEO

Content delivery has to be fast if you want to make sure you have a good Google ranking. It also helps mobile and desktop visitors to actually like using your site. Otherwise, it could load slowly and here’s how to avoid having that happen.

Content Delivery Network

A CDN (content delivery network) is a network of servers in different areas so that no matter where people load your site from, they are able to get it to show up fast. You’re going to need to make sure that you find a network to work with that is well reviewed and that actually works as advertised. You may hear on a blog or in reviews that someone thinks the company is great, but they may just be trying to share an affiliate link to make money. A better way to find out about a company is to look for reviews with no links or any association with a service.

Content Management System

Use WordPress or another content management system if you want to be able to easily work with a content delivery network. A lot of the work can be automated if you use this, and it becomes easy to just upload one file and have it sent off to all of the servers within the CDN. There may be some tweaking to do before it works well, so make sure you look carefully at what it takes for you to get everything running properly to avoid hiccups when wanting to get new content out there.

Are there ways to make sure that speeding up your content delivery system is going to work with the SEO methods you’re using? A big issue a lot of people have is that they use automated tools and those name files with long strings of numbers that then become the URL names. Make sure you look through the settings and figure out exactly what will happen once you send a file off to the network to handle. Usually, they are aware of the need for website owners to have control over these aspects of their website and have options you can use to make sure everything works properly.

Test your website one you have it all set up with a CDN because you have to make sure that pages work from different places. You probably won’t get good results if you alone test it, even if you use something like a VPN because you’re still not close to where the servers are. Instead, see if you can get friends or anyone from other areas around the world to load a few website pages to see what speeds they get. There may also be tools the company offers that lets you test speeds around the world so look into that.

Pricing is important to look at and make sure you understand. You may have a lot of limits if you go for a plan that is very low in price. Try to get something that will work as far and wide as possible if you have visitors all over the world that you want to serve content to. You can probably save the most money if you pay for the services you want for a year or two in advance. Before doing that make sure the company is well regarded and can be expected to stick around for that long!

These days, you have a lot of options to speed up content delivery. The end result is your users having a more seamless experience. Plus, it works in your favor to get good Google rankings as well since that’s a statistic they use to measure you up against other websites.

SEO Tips For Small Companies To Get More Customers

What is search engine optimization and why is it so important? When people want to find something online, they tend to go to Google or any search engine to look up information. With SEO, you will be able to make your site show up higher in search results. Just how can you use this to your advantage?

Doing Keyword Research

A website needs to contain information that revolves around keywords that have been researched carefully. Think of the keywords you use as what the people searching sites like Google will be putting in as queries. For a mechanic, someone would search for a phrase like “mechanics in New York” or whatever their city name is. If you can make sure your website has a mention of a phrase that is searched for regularly, you stand more of a chance to get traffic.

Look up any keywords you are thinking of using because you need to know what the competition looks like for them. Are there a lot of big companies at the top or is the word combination not bringing up many results at all? You can use a service like Google Trends to learn how often people are looking up terms so you don’t end up trying one that used to be popular but no longer gets any searches at all.

Writing Website Content

A website needs content that is well written, and up to date. You will have to add text to your website regularly if you want to compete with other websites. Some people do this through adding a blog that talks about the niche the website is in. If your company wants to stay relevant, you should learn all you can about the niche through research to figure out what the current news is saying about it. You can also hire someone else to do the research and writing for you. If you go that route, make sure you check over what they send to you so you’re not using plagiarized or poorly written content.

Resources: iNeedArticles.com, odesk.com and fiverr.com

But for the best content writing, you got to go to the king of content writing himself Ryan Stewart.

Hiring Help

The best SEO experts to hire are those that have the ability to prove they are skilled at what they do. Odesk and onlinejobs.ph are among the most popular that offer virtual assistants.  How many companies have they helped to rank high in results? Do they have proof that shows they are capable of the work like links to websites that contain their SEO firm’s name? Don’t just hire someone that says they can get you ranked without proof because that may end in you paying money for someone to barely do anything and it probably will not get you the results you want.

Updating Your Website Regularly

After doing a little bit of work to optimize your website, you are not done. Keep an eye on what kind of traffic you are getting and see what your keyword rankings are. Google Analytics is a good tool to use for this since it tells you exactly what your rankings are and demographics about the people that are visiting. Sometimes you’ll find that Google updates their algorithm and your website need to be updated to keep it high in the rankings. When you’re not getting good results for a long time you should change up your website a little until you find what works.

SEO is a lot of work, but once you have a system down you can start to streamline it. It should be clear to you now what it takes to come out of this with the most traffic possible. Keep an eye on your results and eventually, you’ll have more traffic than you know what to do with!

SEO – Common Mistakes That Kill Conversions

If you want to grow your online business, it’s important that you invest in a good website with clear, appealing landing pages that show off your brand and that have compelling calls to action. It’s not enough to just put information in front of your prospective customers, you need to do something that will persuade them to take action. If your page is slow, hard to read, or boring, you’ll lose those visitors before they open their wallets. Here’s a quick look at some things that you should avoid if you want to get your website visitors to convert into customers.

Slow Loading Pages

Before anything else, use Google’s Page Speed Checker.  You have just a few seconds on desktop devices, and really no more than 8 seconds on mobile devices, for your website to load – otherwise your visitors will hit the back button and abandon your website, then go to the next one down in the list on the SERPs. Once a visitor has done that once, they’re not likely to come back to your site in the future because they’ll see it grayed out in the results and know that they’ve been there once before.

Overly Long Landing Pages

Although Google loves content, if your landing page is too long and has too much scroll before it ‘gets to the point’ then you’re likely to lose the visitor before they finish reading it. Endless scrolling pages aren’t a bad thing if they have clear sections but one monolithic page will bore and alienate your visitors.

Multi-Page Checkout Processes

Perhaps the worst ‘sin’ is having a checkout process that is several pages long. The longer your checkout process, the more likely you are for someone to abandon it before they finish it. Try to keep your checkout form as short as possible so that you can collect all the information that you need in one go. The shorter the checkout process, the fewer opportunities people will have to change their minds.

Weak Calls to Action

What is Call to Action anyway?  Here are 30 examples – http://blog.hubspot.com/marketing/great-call-to-action-examples.

Many of the people who visit your website are going to do so for the first time with the intent of ‘just browsing’. They are not interested in much other than learning about whatever it is that you have to offer. You will get the occasional person who will visit, find the ‘buy now’ button and pay for your goods or services, but those people are comparatively rare.

In most cases, you will need to prompt people to do something, and while ‘buy now’ is a good prompt, it’s not always going to work. Sometimes it makes more sense to use ‘subscribe to our mailing list’ or ‘download this ebook’, or even ‘follow us on this social media platform’ as your call to action – those are simple, low friction things that will give you a chance to engage with the customer again at a later date, and hopefully turn them into customers.

Take a good look at your sales page and see if you are making any of those mistakes. If you are, fix them as quickly as possible. If you’re not sure where to start, consider paying an expert in design and optimization to work on your page for you. With heat maps, click trackers and analytics tools you can do a lot in terms of figuring out what interests people, and doing a better job of providing it. If you start by avoiding these common mistakes, you’ll have a good framework upon which to build your page, and from there you can tweak your sales copy, try new images, and get the most out of your traffic.

Tips To Help You Find The Best Possible SEO Company

Do you want to do business with the best high-quality SEO company you can find? There are many ways that you can make sure they are skilled enough to boost your visibility on Google and other big search engines.

For the rest of this article, we will use gotFound.net – an Internet Marketing firm based in West Covina, California.  We have studied some of their methods and we will explain how they use techniques throughout this article.

Keyword Research

Google Keyword Planner ScreenshotThe company should be doing keyword research for you because it’s not possible for someone to just know what they are. Even if they worked on a website like yours in the past, the trends related to your niche could have changed drastically. Don’t settle for generic work in this regard because it will end poorly if you do not have strong keywords to base your content around that you know will actually get searched for.

One great tool to use for keyword research is Google Keyword Planner

Who Will Write The Content?

Will the SEO company be writing your content for you? If they will be, you should ask to see some samples of their work. They may also outsource the work, and that’s okay as well. When you get content from another source you have to make sure that you have the rights to it. Usually, content writers sell what they write and that includes the rights to the work. However, you should look for signs of plagiarism because that could cause you to have to take your site down and replace the text.

Were Past Customers Pleased?

Can you learn more about the company by looking up their name online using Google? When looking into reviews, avoid those that are hosted on the website of the SEO company. Of course, those will always be positive, and so that may not be the full truth. Try to find a third party review site, blog posts, or even forum posts. Ask if the company has proof that they helped a site rank, such as a keyword that you can look up and see a site that has their company name on it somewhere.

Double check the company’s Yelp listing for their reviews: gotFound West Covina SEO.

Number 1 Fast Is Not Always Possible!

There are always people that will say that they can do the impossible, and they generally are not to be trusted. The companies that tell you they can get you to the top spot for a popular keyword in your niche are not telling you the real truth. It actually is something that is possible, but it takes a lot of work and time for that to happen. It wouldn’t be fair if a company could just pay someone to rank their site at the top because that would just mean it would change all the time. They can be trusted if they tell you that the first page of results may be possible in a few weeks, but nothing more.

The best SEO companies use safe techniques which are sometimes not the fastest.  Try to find local SEO companies that you can work with face-to-face.  Our example, gotFound.net, is using listings like Yellow Pages: West Covina SEO Company to help boost their online presence.

Stats And Updates

After the SEO company helps you, what will they do to make sure you stay at a good ranking? You are not done when they update your website once, because if your website is not active it may not stay in a top spot. Not only do you have to keep your website updated because of that, but sometimes Google and other search engines will change the way they rank websites. Keep an eye on your website statistics because if your website starts to show a steady or sharp decrease in traffic, chances are it’s time to call in the SEO professionals again.

These tips for finding a high-quality SEO Expert will keep you from having issues in the future. The amount of traffic you can get from a good SEO company versus a bad one is immense. You can use what you read through here and make sure you never have to worry about getting visitors again!

Weekly reporting like what gotFound.net provides is a good way to keep your clients happy while not taking up much of your time.  Invest in good quality tracking software like RankTracker.com.